Making Customers Smile

A lot of us know that we do our best work when we are happy. If there is stress or tension, we generally either try to avoid the situation or choose the least challenging avenues to get the work done. Those are not always the best pieces of work, they are generally just mediocre.

How Many of Your Customers Are Your "Friends"?

Lets start with the definition of "Friend" here. That shouldn't be a hard question, but if you ask someone what is the meaning of "Friend", you will find a lot of different answers.

A friend defined by an online dictionary is:
1. a person known well to another and regarded with liking, affection, and loyalty; an intimate
2. an acquaintance or associate
3. an ally in a fight or cause; supporter
4. a fellow member of a party, society, etc
5. a patron or supporter: a friend of the opera

Organization Cultures - Is yours Customer Centric?

In one of my earlier posts, I discussed that employee satisfaction is directly proportional to customer satisfaction. Recently, while reading about customer loyalty and how each organization considers "loyalty" differently, I started thinking about organization cultures and how employees are a big part of it.

Like each culture has its own set of beliefs and traditions and thus its own way to define faith, similarly we will find that organizations, over time, develop their own culture. This culture does not always come from the top down, it sometimes flows the other way. Whichever direction the beliefs are passed, the culture has an impact on how the customer sees the organization. 

Customer Loyalty... where does it come from?

(This is an article that I had written quite a while back, but it seems to be a good starting point to get the thoughts rolling for this blog. So here it is again...)



Customer Loyalty is also commonly referred to as ‘Customer Satisfaction’. However, these are two different aspects of Customer Relations. Customer Satisfaction helps you build Customer Loyalty. Customer Loyalty is an important part of all business strategies in the current marketplace. However, before we begin to build Customer Loyalty, we need to identify who is the customer for a business. The ‘customer’ is any person (internal or external to the company) who interacts with the company to purchase products or services from them.